Passion is always the starting point to any successful business. Our October feature sees us exploring a passion for building brands and redefining marketing strategy for SME's.
Carli Communications is a boutique marketing agency operating within Trinidad & Tobago with a global mandate of building BOSS ASS BRANDS! Carli Communications give business owners and creative entrepreneurs, out of the box solutions to market their business and get them noticed.
The entrepreneur at the helm is Mrs. Carla Williams-Johnson. Carla is no stranger to the local marketing and advertising industries, having worked with established brands such as; Caribbean Bottlers, Unilever Unicomer, American Stores and Angostura.
With over a decade of experience, Carla has merged her love for advertising with her experience gained within the corporate world, and the result is a truly unique style of marketing strategy. Carla, considers herself an advocate for business owners and entrepreneurs who truly need to put themselves and their business in front of audience using the right medium!
At an early age, she knew that she wanted to be in advertising. Captured by television ads, she was drawn to how advertisers would use words and images to connect with and captivate the audience to promote & sell their products. As an adult, she worked within the Marketing departments of Multi-Million-dollar businesses, gaining new and international perspective of marketing standards.
Like many entrepreneurs, business is in her bloodline, her father started a family business in Barataria 20+ years ago. She grew up seeing firsthand both the advantages and sacrifices that being a business owner entails. When he passed away suddenly in 2010, her life changed and her entrepreneurial spirit rose.
“When he passed I think that was my wake-up call. My passion and desire for doing good in the world was reignited through the tears and heartache. I realized that I wanted to leave a legacy for my daughter, just like my dad left for me. The name of my business came from my Dad. He used to call me Carli all the time. We were very close as I was a true reflection of the term “daddy’s girl”. Carli evokes so much emotion in me because it reminds me of him. I know he would be proud.”
Seven years later, she is the driving force behind Carli Communication; a brand and business built on the pillars of family that is paving the way for business owners to understand, implement and achieve the right marketing strategy for their businesses.
"My business superpower is giving you creative, out of the box solutions to market your business and get you noticed by the right people, at the right time so you can make the money you deserve right now. Give me the information and I will give you innovation…..with a dash of inspiration!"
Q: What keeps you motivated ?
A: Seeing my clients make progress in their business. The little steps they take that brings them one step closer to their goals. I was tired of seeing business men and women being ill advised by greedy sales reps looking to make a quick buck or using their lack of knowledge against them to sell them something that made no sense and had absolutely no ROI. That's when my business was born.
Q: What sacrifices have you had to make to be a successful entrepreneur?
A: Well there's always the sacrifice of time. Sometimes you can't do what you want to do because you have a project or a very important meeting that you have to attend........and of course sleep (I've lost a few hours well...lol)
Q: What is one thing you would like to change about the entrepreneurship mindset within T&T?
A: That it's possible to go global. Think big and outside our shores. There is no reason why your business can't expand overseas
Q: Excluding yourself, which local entrepreneur do you admire/look up to the most?
A: Alex Beadon, she is making waves internationally.
Q: If you could offer a first-time entrepreneur only one piece of advice, what would it be?
A: Enjoy the journey! There will be some high points which will be great but in the low points, always learn the lesson. Don't be afraid to fail, that's all part of it.
Q: What is your favorite aspect of being an entrepreneur?
A: I love the freedom that comes with managing my own time and choosing the persons I want to work with. I use my gifts and talents to help other entrepreneurs showcase their business the right way and get noticed by the right people. It makes me so proud when I see my clients excel by putting themselves out there and making the money they deserve. More than just a partner, I feel like a close friend on a journey with them sharing the joy that comes with all their successes.
Q: Three words that come to mind when you hear the word "entrepreneur"?
A: Empowerment, Autonomy, Dedication
Q: What was the hardest part of starting your business? What has been a start up struggle for you personally?
A: Just getting started. Sometimes you might second guess yourself or people might try to talk you out of it but really and truly you learn as you go. Not even the greats have stopped learning. You have to trust yourself that you are good at what you do and the world needs your gifts, talents and abilities. Just get started and keep going.
Q: Is running a successful business different than what you thought it would be?
A: Not really, I knew it would be a roller coaster ride so I'm enjoying the ride
Q: What do you consider makes someone a Game Changer?
A: Any one who uses their gifts, talents and abilities wisely to help others achieve their goals. We are all blessed with our own super powers and its how we use them that makes the difference.